Video Message Academy
With video dominating online, using video to support your ministry and membership development is mission critical. As a lifelong Unitarian Universalist, congregational growth consultant, digital strategist, and TV producer, I'm here to help.
Team enrollment is now open for my Video Message Academy for Congregations training (on-demand) with an online Unitarian Universalist learning and implementation community!
Learn how your congregation can use video to:
⭐ Help visitors research and pre-qualify themselves for membership!
⭐ Engage newcomers & existing members!
⭐ Inspire participation in congregational life!
This training includes:
🧠 Handouts & Worksheets
❤️ Ready-to-use video content outlines
🙌 Time saving advice
Get support in our program community:
✅ Get your questions answered.
✅ Discuss video and digital ministry strategy.
✅ Feedback on video works in progress.
✅ Practice, learn and grow together.
I love Unitarian Universalism and have spent my adult life helping UU clergy, staff, and volunteers learn new skills and strategies.
When you enroll, you get the on-demand training and membership in our program community where I run "implementation cycles" answering questions and offering implementation support.
Our present implementation cycle runs February, March, and April 2023.
Learn more and enroll your team below!
Our Changing World Requires New Approaches
A Video-First World
We're in a "video first" world, with video dominating the digital landscape.
People expect organizations and their leaders to use video.
Online video gives us amazing powers to connect, engage, and inspire!
Equipped with these powers, this can be an incredible time for our congregations!
I'm Here to Help!
I've been working with congregational growth, outreach, ministry, and media for decades!
I want to help your congregation thrive!
The training component of Video Message Academy for Congregations is delivered on demand. Below is an outline of the training. It is 100% re-filmed and updated for 2023!
Our Unitarian Universalist Cohort has an additional online learning & implementation community detailed in the next section.
Strategy Overview and Roadmap
We start with a big-picture strategy overview designed to rapidly educate, orient and inspire your team so you can make implementation decisions.
Stop wondering what to do and take action with ready-to-go strategies and content outlines.
Website Welcome Strategy
Use videos on your website to welcome, orient and help visitors successfully connect with your congregation.
Includes video content outlines for website home pages, first time visitor pages, and "meet the minister" videos.
Weekly Engagement Strategy
Learn how to use video messages during the week to facilitate engagement with upcoming worship themes and inspire weekend participation!
Empower people to participate by bringing your leadership, ministry, vision and values to them between services.
Optimize Weekly Services
Learn how to optimize worship content for online attention spans and highlight clips for outreach and membership growth.
Simple but necessary adjustments to capture interest and attention online to help people engage with your worship content.
Video Making Tips
How to make great video messages with a focus on practical video production tips.
Easy to follow tips to help you improve the quality and "watchability" of your videos. Follow my checklist and you'll look better than many guests on cable news!
Presentation & Content Strategy
A collection of specific presentation and content strategy tips to maximize the impact of your video messages.
My top advice based on 20 years producing content for multiple Emmy Award winning PBS Kids Shows, web series, and coaching private clients.
I am facilitating an online implementation community for Unitarian Universalist teams in this cohort. This is using new technology that brings social media like capabilities, challenges, and more to my training site.
Participants will have access to both the on-demand training and this separate Training Community featuring:
Over February, March, and April 2023 I will guide you through the on-demand training, answer questions, and support your implementation!
Follow my prompts or work on your own pace.
Challenges will guide you through the training, suggest key implementation steps, and create space for community interaction.
Choose which challenges you want to accept. You decide the strategies and content you want to work on.
Q & A with Peter
Get all your questions answered via a combination of:
• Live Streams
• Zoom Meetings
• Written Q&A
I'm using all the tools I have available to support you.
Support for Work In Progress
Need feedback on something? Upload photos or videos in our "studio space" to ask for feedback or other help.
Get video making and video content feedback, tips and advice.
Use our "show and tell" space to share your completed videos and see work from others.
See examples, learn from others, celebrate your accomplishments.
Did you read that I have content outlines for you in the previous section?
Energy, Enthusiasm, Momentum
Harness the power of my energy, enthusiasm, and the momentum of our implementation community.
I'm bringing my joy, love for Unitarian Universalism, and a clear strategy roadmap!
Registration / Program Schedule
Rolling Registration: Registration is open! This implementation cycle runs February, March, April 2023. That means I'll be offering Q&A sessions, recommending implementation steps, and offering feedback during this time.
No pressure. Once you're in the program, you'll have the option to participate in any future cycles I offer.
Instant On-Demand Access: The entire on-demand training may be accessed as soon as I process your registration and send your team access codes. That's instant access and team members retain access for the life of the program. That extends beyond our implementation cycle.
Program Community: Welcome and orientation posts in our program community are ready for you. Each month we will focus on one of our core strategy modules with ongoing opportunities for discussion, Q&A, and video feedback.
- February: Website Video Welcome Strategy
- March: Weekly Video Engagement Strategy
- April: Optimize Worship Service Content / Highlight Clips
Challenges: Optional challenges will be posted to help you work through the training and implementation process. They are optional -- you choose which to accept -- and may be completed at any time during this three month cycle.
Flexibility: I'll be offering support to you wherever you are in the training and implementation throughout the three months.
You may work at your own pace, set your own schedule, choose the strategies you want to implement.
"Peter's training has been a lifeline for me as a minister entering these on-line ministry waters! Thanks to the wisdom that Peter shares - in a very accessible way I might add - I have shifted how we engage with our congregation on a weekly basis and they LOVE it! From concrete skill development to inspiration, it helped me feel confident to expand my ministry in ways I had barely considered before. Thanks Peter! "
Rev. Deborah Bennett
Emerson UU Congregation, Marietta, GA
Register Your Team
After you enroll, I will send access coupon codes and instructions to distribute to your team. They will use these to claim their seat in the training.
Need financial support for your congregation to participate? We can make that happen. Review this page, discuss with your leadership, then email me with:
1. Your congregation's name and website
2. The team size you want
3. The amount of support you need to participate.
I'll reply with instructions.
After you enroll, if you want to leave the program for any reason, email me by February 15, 2023 to withdraw your team and get a full refund no questions asked.
I'm here to be of service. If you have any problems with participation, let me know.
Please Contact me here or using the form below if you are considering enrolling and...
• Have program / logistics questions
• Need more time to organize your team
•Your congregation requires financial assistance