Peter Bowden

About Contact Your Library
Log In
← Back to all posts

Paid Marketing, Advertising, and Membership Development

Nov 25, 2025

 

Hi UU Growth Lab friends!

Our November training on Paid Marketing, Advertising, and Membership Development is now available in our membership area:

  • Watch the training  (1 Hour)
    Playback speed options, click ⚙️ icon in video player.
  • Listen to the training (MP3)
  • Full Training Transcript (PDF)
  • Training Takeaway Notes (PDF)
  • AI Announcement Makeover Prompt (Text)
  • Here's the longer 2 Hour Live Zoom Replay
     

About this Session

For paid outreach to be effective, it is critical to understand the larger communication and UU membership development landscape.  Things are changing rapidly!  

This session covers a range of issues and strategies related to Unitarian Universalist paid marketing, advertising, and outreach strategy.  

Social media as we know it is dead. We've shifted to interest-based media powered by algorithms that attend to what users actually engage with. 

We also discuss how your website, YouTube channel, and other aspects of your online presence impact the results of paid outreach.  In short, you can pay to engage with people, but that is likely to only bring them to your website, where they will discern whether they want to take the next step.   

Paid outreach needs to be in the context of a larger holistic understanding of how people are researching, exploring, and making decisions online. 

 

Responses

Join the conversation
t("newsletters.loading")
Loading...
NEW Hosting Community Conversations Training
This is Peter Bowden with a UU Growth Lab member update.  First, thank you. Whether you participate in live strategy sessions, watch on-demand trainings, or discuss training transcripts with your AI of choice,  thank you for being part of our UU Growth Lab community. It is incredibly helpful to be in touch with leaders across our congregations.  I share my insights, you share yours.  We all tr...
UU Growth Lab 5/12 Live Session
Hi friends!   Peter Bowden with the UU Growth Lab here.   Below are details for our May live session (Zoom) and on-demand training theme, followed by June, July, and August topic previews!     The on-demand version of our Community Conversation / Fast Tracking AI Conversations session is coming soon.   Topic: Reviewing Your Congregation's Website From a Visitor's Perspective Date: Tuesday, May...
Zoom Replay - Hosting Community Conversations On...
This month's live growth strategy session replay is now available!  If you missed our "Hosting Community Conversations" session with AI example event or want to revisit any parts of it, you may watch it here: Member long-term access Guest access thru Sunday Below are more details about this session, along with some training & scheduling notes. Be in touch very soon with more.  Peter BowdenTh...

The UU Growth Lab Newsletter

Member news, updates and resources from the UU Growth Lab, Peter Bowden's center for Unitarian Universalist growth, outreach, and media.

Peter Bowden

© 2026 Peter Bowden

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.