Social media platforms are changing how they determine what people see online!
Driven by TikTok's success, they are shifting from a "social graph" to an "interest graph."
What's that mean?
Instead of showing people content based on what they SELECTED they want to see -- like, follow, subscribe -- they are showing them MORE of what they are actively watching and engaging with!
These companies know what your members, friends, and potential newcomers are watching on their apps and websites. They have the data.
To get people to spend more time on their platforms and see more ads, social media algorithms are being re-designed to show people more of what is capturing and holding their attention.
If we aren't careful, this has the potential to SQUEEZE CONGREGATIONS OUT!
Where does that leave your congregation?
In this episode, I explain the shift, what it means for you, and three communication priorities.
Watch, listen, and read some key takeaway points below.
In this episode, how to write announcements that get results! Download my free Announcement Makeover worksheet discussed in this episode:
The average congregation is an announcement making machine! However, many are not getting results. There's a reason for this. Today, people are bombarded by information online. THEIR need to rapidly identify which content is relevant to THEM changes how WE need to write announcements. I’ll tell you how!
Watch Episode 21 // Subscribe on YouTube
Listen to Episode 21 // Listening Options
Grateful for the chance to reflect on a range of issues related to UU life, ministry, media, and the pandemic through this conversation. Thanks, Roddy!
If you'd like to have future episodes delivered to your device, subscribe to The Flame podcast.
About the podcast
The Flame is a Unitarian Universalist faith-centered podcast offering voices and stories of hope, love, resilience, and community. Witness real conversations, ones that sometimes tackle challenging topics but safely and bravely. Whether you are a lifelong Unitarian Universalist, new to the faith, or this is the first time you are hearing of the Unitarian Universalist faith, I welcome you just as you are.
In this interview with the Rev. Christana Wille McKnight, minister of First Parish in Taunton, MA , we discuss the principles and strategies that helped this Unitarian Universalist congregation move from being at risk of closing to becoming a thriving small congregation playing a major role in Taunton’s revitalization efforts.
Get the "Playbook"
Rev. Christana Wille McKnight has kindly shared a Google Doc on the 11 points we discussed in this interview. To get the playbook, click here to open the Google Doc and then hit the add to drive icon to save a link to it in your drive.
(2:00) Overview of Transformation
(6:00) Rev. Christana Wille McKnight's "playbook"'
(6:25) 1. Live Invitational Culture
(9:29) 2. Use Accessible Language
(12:05) 3. Put Your Words into Action
(17:15) 4. Create Intentionally Welcoming Community
(19:20) 5. Reflect Your Community and Context.
(20:48) 6. Understand that Every...