Hi friends! The replay of Tuesday's Zoom session on Paid Advertising and Marketing Strategy for UU Congregations is now live in the UU Growth Lab member area with guest access through the weekend.
Members may access the replay here.
Guest Access
Want to access the replay as a guest? Guests may sign up here to access our new Spotlight / Guest Access module. Note that the replay will be in the guest access area through the weekend, then move into the member-only area. Guests may join the UU Growth Lab here to get full access to our growing on-demand training library.
Thank you to our members who make this series possible!
Questions on this topic?
If you have questions on this topic, please submit them here. Many issues were raised in this session, which I'll address in the member training I record next week. Whether they are new questions or follow-up questions, send them may way!
SESSION OVERVIEW
Focus: Paid Advertising & Marketing Strategy
Host & Trainer: Peter Bowden
Date: Tuesday, Nov 4, 2025
Duration: 2 hours
Paid advertising today is incredibly powerful, given the data social media platforms have. We'll discuss this in the context of UU congregational outreach and membership development strategy.
Related to this, we also need to talk about the shift from social media to "interest media" -- content being shown online is no longer about who a person follows but what real-time data tells algorithms they are interested in.
In the broader marketing world, top marketing firms are combining these approaches. They test content — what their audience responds to — and then design advertising campaigns around that.
Playback Speed
When you play any video in our member area, you can click on the gear icon (hover over the video) and select the playback speed. Yes, you can speed me up and slow me down.
Search Video
Want to find a specific part of the video? Click the CC button in the video player and choose to search video. That will search the closed caption contents and you can jump to related parts of the video.
Visit the UU Growth Lab Member Training Library for:
On-Demand Training, Transcripts, Handouts, Live Session Replays
Member Access • Join the UU Growth Lab
Responses