Peter Bowden

How do you design messages for online services that are engaging for children, families, and people of all ages? This question comes from a colleague in a congregational setting.

In the video below,  I share how I approach designing messages focused on sharing a specific teaching, insight, or life lesson. 

This draws on my experience working with preschoolers through elders, working as a producer and educator on nationally syndicated children's television shows, and coaching leaders on video & digital strategy.

This is ROUND 1 in response to my colleague's question.  Do you have follow-up questions?

I'm collecting follow-up questions in the video comments and via my online questions box form. After I collect questions, I'll do a follow-up video. 

If video won't play, watch it on YouTube here.  I'm having trouble with Firefox for some reason. Thx! Peter (1/27/22) 

Happy 2022!  To my colleagues, family, friends, and all new to my community, here's an overview of my vision and plans for this year.  This is an overview of where my heart and attention are focused.

In addition to my existing training and coaching work with community leaders, I'm expanding my community-building efforts in these new and exciting ways:

1) Video Strategy for COMMUNITY Leaders

This year I'm expanding SOCIAL VIDEO strategy and skill training for community leaders so you can engage with and LEAD YOUR COMMUNITY in today's video-dominated world!

2) COMMUNITY for all via Small Group Lab open source models

To help crush our loneliness epidemic, engage people with the justice issues of our time, and ensure all people have meaningful connections, this year I'm sharing the core small group models I've used successfully for decades through my Small Group Lab project. Think "open source" resources you may use, adapt, and build upon. Free.

Decentralized. Autonomous....

Hi friends!

The New Year is upon us and I have an exciting way I'm kicking it off -- and you're invited! 

Recently a friend of mine, life coach Tara Sage, published the best-selling book The Brules of Life:15 Bullsh*t Rules to Break for a No-Vacation-Needed Life.

It's about identifying the unofficial rules that hold us back so we can intentionally break them and move forward. 

As I was reading The Brules of Life I had two thoughts:

1)  My face is smushed up against a BRULE BARRIER.  Yes, there are brules I've internalized that are holding me back. Time to name them and break them!  Not laws, mind you, but assumptions about what is allowed, who has permission to act, etc...

2) Talking BRULES with TARA would make for an amazing New Year live stream event! 

I reached out to Tara with that idea and she loved it.  So we are joining forces to host a New Year BRULE BREAK-A-THON!

UPDATE:  Here's the replay!

• Subscribe to Peter's YouTube...

After nearly 20 years, I'm officially retiring from my work with children's television production!     

For the last two decades, while growing my training and coaching practice, I worked as a producer and educator on multiple nationally syndicated PBS Kids shows and web series produced by GBH in Boston.  

Here are the shows I had the pleasure of producing live-action activity segments for: 

• The Curious George Show
• Peep and the Big Wide World
• Pinkalicious and Peterrific
• Fetch with Ruff Ruffman
• Plum Landing
• Matha Speaks
• Design Squad
• Arthur 

So, why retire from such amazing work?  Two primary reasons. 

1. My work as a trainer and coach has grown to the point where I don't need the work.  Hooray for me!  
   
   
2. Specializing in community-building and using media to educate & inspire,  I want to use my skills to strengthen the social fabric of society and engage people with the justice issues of our time.   ...

For congregations to thrive in today's digitally oriented world, it is important to understand how DIGITAL MINISTRY differs from SOCIAL MEDIA and MARKETING.

The digital ministry shift is a move from using social media solely to promote ministry opportunities to actually doing ministry on social media. 

Yes, we need to promote and market events. That's true.  But to harness the power of social media we need to go further!   

In this episode, I share a concrete example related to educating and orienting newcomers.  That's right...  How to move your welcoming and membership ministry online using social! 

Watch or listen below. 

Listen to this episode via my podcast:
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Episode Notes

Social Media

Think about all the different social media platforms we have. Facebook, Instagram, Twitter.  Video posting platforms,...

Is your congregation considering new tech staffing?  This is for you!  Please share this with any congregation you know who is in discernment on this issue. 

Here's the question I keep getting, often when the process is far along and jobs are being threatened....

Question:

Peter, should we downsize our existing program staff and invest in a full-time tech person?

Quick Answer:  No! In my professional opinion that's a horrible idea for most congregations.  Better to invest in your existing staff & volunteers, cultivate new volunteers, see how far you can go and grow together, adding tech & media skills and associated tasks to portfolios of your staff and volunteers.  If there are tech tasks that you must have covered, start with temporary contracts to supplement your existing team.

Watch this for my long answer:

All congregations need to be working to develop their media and tech capacity. But this shouldn't be implemented as knee-jerk...

I'm talking with leaders about regathering their congregations this Fall.  One of my recommendations? Think about it like we are RELAUNCHING our congregations.   That's the kind of spirit and energy I think we need to bring to our regathering efforts. 

Not just gathering again, but a full relaunch.  New energy, new models, new opportunities -- new and exciting!!!  

I know that's a lot.   But I think that's what we need to bring people back and to welcome new members in.

This is serious business, especially with the pandemic accelerating declining attendance trends. Enough to make me put on my serious face... 

But it is also incredibly exciting!

Our challenge?

To reconnect our communities -- including outreach to newcomers -- we need more effective communication, leaders using social media and video in ways that build relationships and deploy intentional strategies to help people take their next steps in congregational life.

That's a...

Thank you! Thank you! Thank you!

Based on your survey feedback and resulting conversations, I'm launching a 100% redesigned Unitarian Universalist Digital Ministry program.

Here are some features of the new program:

• Open to all UU congregations
• Offers ongoing digital ministry strategy, skill training, and support
• For teams: volunteers, staff, and religious professionals
• On-demand content
• Live strategy sessions via Zoom
• Additional live stream Q&A sessions in response to your questions
• Monthly subscription affordable for congregations of all sizes and budgets

Do you like the idea of our doing Unitarian Universalist DIGITAL MINISTRY together? I can't wait! I'll be sharing much more shortly.

This is just a quick "I listened! Change of direction..." update.

What about the other program?  I'm following up with those who expressed interest in that program.

Thanks to all who completed the survey. I greatly appreciate your sharing your...

Update: Based on your feedback I'm 100% redesigning my training programs!  Make sure you sign up to get training updates. Details are coming out the week of June 23, 2021.

Friends, here's an overview of my new Digital Ministry Accelerator program, DMAX for short.  It is a 12-week program for Unitarian Universalist parish ministers (this round) and their congregations.  Interested ministers, I'd love your feedback! 

Please complete this brief program survey: SURVEY COMPLETED

Your responses will help me finalize the program design and the day and time we'll hold our weekly strategy sessions.    Thank you!

Friends, recently I had the opportunity to be a guest on the new Unitarian Universalist podcast "The Flame" by Roddy Biggs!

Grateful for the chance to reflect on a range of issues related to UU life, ministry, media, and the pandemic through this conversation.  Thanks, Roddy!  

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About the podcast

The Flame is a Unitarian Universalist faith-centered podcast offering voices and stories of hope, love, resilience, and community. Witness real conversations, ones that sometimes tackle challenging topics but safely and bravely. Whether you are a lifelong Unitarian Universalist, new to the faith, or this is the first time you are hearing of the Unitarian Universalist faith, I welcome you just as you are.